10 Tips From Semalt To Increase The Authority Of Your Website Or Blog
Without domain authority, it is very difficult to reach the top positions of the Google search engine and totally impossible if it is for highly competitive terms. If increasing your website authority is so important, generating quality content for your website and many other things are also crucial for real success.
However, our goal today will be to share with you 10 tips on how to increase the authority of your website or blog. We will also talk about how to measure domain authority and share with you the best SEO tool to easily achieve your goals.
What is domain authority?
Domain authority is an indicator that aims to measure the strength or prestige that a website has on the Internet as time goes by, so it is a changing value that can go up and down.
How to measure the authority of a domain?
There are many tools that can give us this numerical value, but the best SEO tool remains the Dedicated SEO Dashboard.
The tool will allow you to measure the authority of the domain and will show you the best quality links that largely contribute to this authority.
10 tips to increase the authority of your website
As announced at the beginning, here are our 10 tips to increase the authority of your website:
1. Create a consistent web page structure
It is essential to create a consistent structure for your website. And the truth is that this is one of the most overlooked and unaddressed aspects when creating a good information architecture when designing a website.
It is important to define a relationship between the main page, the secondary pages, and the landing pages.
2. Generate high-value content
If you generate high-quality content of great value to users, it will make it shared by other blogs and social networks, ensuring a great diffusion and a good positioning of it.
This is perhaps one of the most effective ways to gain authority, but if you do not combine it with good distribution and promotion of valuable content, the impact generated will be much less.
Keep in mind what readers demand when writing content because if you combine quality and demand, you will be taking steps in the right direction.
Here we would like to put special emphasis on the power of infographics as a natural link-building tool, as well as on increasing and amplifying the social reach of the publications.
3. Getting quality links
This is the most important aspect of increasing the authority of a domain, and it involves getting quality links that point to our website. But, try to get natural links, frequenting as many as possible sites with the same theme and language; because Google looks for a natural relationship.
In fact, when we have no experience in SEO, we do not know where to start to increase the authority of our domain. In this case, it is important not to take risks making Google think that the links are artificial.
4. Proactive attitude in social networks
As Jay Baer says "Content is the fire and social media is the gas", and this sentence defines very well how social networks can make your content viral if you know how to use a good social media strategy.
Content is not "fish in water" on social networks and you have to know how to make the most of it. You need to be very active to get great engagement and, most importantly, connect with other great professionals in your industry. This social popularity can imbue your brand and website with great social authority, and that conveys a lot of trust and security to your followers and readers.
5. Internal links
Internal links are a fantastic way to transfer authority from one web page to another in a domain. Ideally, you should have at least one link, although we recommend that you use several in most of your publications.
We also recommend using a plugin and that way you can add a series of internal links from other articles related to the same topic. This will make it easier for you to target articles related to the topic you are developing.
6. Eliminate negative links
A negative SEO attack consists of creating artificial links that point to our page with the objective that the search engine Google, and more precisely "Google Penguin", penalize us and that we lose part of the web traffic that we receive from the search engine.
If you want to know everything about negative SEO, be sure to visit our Blog, where we explain all the ways your website or blog can be attacked.
We recommend that you spend a few hours a month analyzing the status of your links, and especially detecting artificial link growth. You can detect this artificial growth with the naked eye with a proper SEO tool such as the Dedicated SEO Dashboard.
7. Networking
If you want to get a relevant website on the Internet, you should not forget the importance of relationship marketing with other professionals in your sector, as they are the key to your project more or less increasing its authority.
In this case, the ideal is to spend a few weeks studying to identify which professionals can help you promote your publications the most. However, this verification process should not be done quickly and in a hurry, because it must take the same time as when we meet a person and forge a friendship. Indeed, we should try to do the same thing through social media.
It is also very interesting to give a face and a voice to these professionals and to exchange with them during conventions, conferences, seminars, or any event related to digital marketing and social networks.
8. Mail exchange or guest mail
The exchange of messages is a very common way that all professionals use to increase the authority of their website, as well as to improve other aspects such as branding, getting more readers, etc.
Normally, this exchange is requested via the Blog contact form or social networks.
9. Comments on relevant blogs
Commenting on relevant blogs is very positive for different reasons that we will list below:
- Improve our SEO because other domains in the same sector as our links are, and if they have a great domain authority or DA, we can benefit from it.
- Encourage other professionals to comment on our blog.
- Encourage visits to our website.
- Allows us to exchange with other professionals and make ourselves known.
It is important to value the effort it takes for any blogger to dedicate hours of his / her time to write an article, so the least we can do is to dedicate 10 minutes of our time to read the content, and in case we want to contribute something, we can comment on the post. This will definitely help the owner of the post, but in return, we could also benefit from the notoriety.
10. Social influence
Some people think that social influence is important to amplify or improve the reach of our publications, but this is just the tip of the iceberg of how this social influence can really help us improve the authority of a field.
Social influence is a powerful magnet that will entice other professionals to enter into collaborative agreements in various ways namely:
- Subscription exchange on certain platforms.
- Agreement to publish Blog content on Social Networks.
- Posts exchange.
- Mentions in articles.
All 4 aspects have a great impact on increasing the authority of a website, but most importantly, mentions in articles are direct natural links to some of your blog posts, which will give you a big boost to increase the authority of your website faster.
Conclusion on authority and web positioning
Having a good domain authority will help you have a good web positioning of your content. Not all high-authority domains have an excellent position or visibility in the search engine, as there are other factors that can make them have a better or worse SEO. Among such other factors, we can mention, for example, internal links, the condition of backlinks, quality content, duplicate content, broken links, and many others as important as well.
Building the authority of a website is not done in one click and not overnight. Indeed, it must be done on the basis of effort and work to gradually reap the benefits.
For your domain to have good authority, you will have to wait a long time. Don't indulge in the numerous deception techniques that exist to fool the Google algorithm. In any case, you will be unmasked any day now, and given the price to pay, it is useless to take this risk.
Success is not impossible if you know what to do. Moreover, there are experts with a lot of experience who will help you achieve your goals in a short period. If you want to increase the authority of your website, Semalt has the best-experienced experts ready to help you with the whole process. Moreover, to track the results of your website's progress daily, the Dedicated SEO Dashboard is an all-in-one SEO tool that will help you in a much more efficient way.